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vrouLast weekend when I took a free yoga class at an Athleta store, there was a rep from a company called VROU giving out free samples. Though I’m not generally a fan of “special” water, I’ve been known to blow $4 without blinking on a bottle of kombucha, so why not try a bottle of water specially designed for my sweaty female self?

The company was founded by a former professional soccer player who was inspired by the resolve of women she encountered on a trip to South Africa to build a better, more equal life—so much so in fact that she decided to name her product after a South African word for “woman.” The website explains that, in addition to providing essential nutrients, “VROU aspires to create communities that enrich and empower the lives of Girls and Women globally. We want to inspire all Girls and Women to realize their potential and share with the world their unique strengths.” So community-building water. Part of every purchase goes to one of the company’s non-profit partners to work toward benefiting young girls.

Were I in a different frame of mind, I might point out how vague that all sounds, but lately, I’m digging the idea of women helping other women. We need to take care of each other, so if you want to do it buying or selling “special” water, why not?

The taste of the pineapple-guava flavor was nice and subtle. Though I can’t say it’s something I’d seek out, it was a nice change of pace.

Do you like “special” water? I don’t know why I keep calling it that…

2 thoughts on “VROU

    Kaitlin said:
    September 13, 2013 at 12:37 am

    Ooo I like free. I didn’t know Athleta had classes. Hm, in terms of water, I trick myself into believing it’s healthy but I’m not sure how I really feel. It’s definitely a change of pace, but I wouldn’t drink it every day

      Jess responded:
      September 13, 2013 at 10:03 pm

      Both NYC Athleta stores have some awesome classes! My work schedule doesn’t allow me to go to as many as I’d like, but they’re great!

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